Why normativism?

A representationalist order of explanation uses denotation relations to explain norms of inference; a normativist order of explanation uses norms of inference to explain denotation relations. Though this distinction originates in metaphysics and the philosophy of language, a number of philosophers have recently suggested that a normativist order of explanation can be fruitfully borrowed to address problems concerning the interpretation of quantum 
mechanics. In this talk, I try to determine whether and how these problems of quantum mechanics are related to the metaphysical issues that originally motivated the normativist order of explanation.